Philanthropy vs Profit - 4 Questions that Businesses Should Ask

A Thought-Leadership Paper

Outline

This paper focuses on the philanthropic side of CSR (mainly donations and fundraising for charities and good causes).

How can you ensure that your charitable activities are valued by your customers and employees?

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How can you ensure the charities you choose to support will epitomise your desired brand image?

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What actions can your business take to close the local charity funding gap?

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How can you get the information you need to make a choice? 

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It highlights the four main questions that any organisation should ask about its philanthropic CSR programmes.

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